Welcome to the Inverloch Tourism Association (ITA)
We’re glad you’re here.
Nestled between wild coastlines, calm inlets and rolling green hills, Inverloch is a truly special place. Its stunning natural diversity, vibrant local experiences and unique small businesses are matched only by the warmth and inclusivity of its community. Whether you’re a visitor, a local or somewhere in between, it’s easy to see why so many fall in love with Inverloch. The work of the Inverloch Tourism Association plays an important role in helping this beautiful town grow sustainably and continue to thrive — now and into the future.
The Inverloch Tourism Association is a community-driven, not-for-profit organisation dedicated to promoting Inverloch as a vibrant, thriving destination all year round. We believe that strong, sustainable tourism benefits not just local businesses, but the whole community — from employment opportunities and economic activity to the rich cultural and recreational life we all enjoy. If your business or organisation gains from people visiting Inverloch (whether they’re day trippers, weekenders, holiday-makers or visiting friends and relatives), the ITA is here to help you succeed.
We’d love to welcome you as a member of the ITA. By joining, you’re investing directly in Inverloch’s future. Your membership helps fund marketing campaigns, seasonal promotions, town events and a strong online presence —all focused on attracting visitors from key markets, especially Greater Melbourne. We also support members through business updates, training and development opportunities and a platform to cross-promote and collaborate with others in the region.
As a member, you’ll enjoy exclusive benefits, including promotion via our extensive social media channels and engaged tourism data base, a detailed live listing on the Visit Inverloch website that you can access and update as needed and opportunities to be featured in our high-performing seasonal and local campaigns. You’ll also gain access to members-only resources, stay informed on industry trends and have your voice heard through ITA’s advocacy work with government and local stakeholders.
There are two ways your business can get involved with the Inverloch Tourism Association and support the promotion of our vibrant town. You can choose to become a business member, which gives you full access to ITA’s many benefits including promotional support, industry insights, training opportunities, and voting rights. Business membership starts from just $350 per year (Silver membership), that’s under $30 per month! Alternatively, you may wish to join as a Visit Inverloch business subscriber ; ideal for businesses wanting to be featured in the Visit Inverloch Shop, Stay, Eat, Play, Digital Visitor Guide, collaborate on social media campaigns and gain extra visibility through the Visit Inverloch digital platform with an additional business line listing. This option is $295 p/a, currently on sale for only $150 annually and is a simple way to stay connected and grow your business without a full ITA membership.
To find out more or join today, contact the ITA directly or follow the links below.
We invite you to explore the Visit Inverloch site, meet our members and follow our social media. We hope you can discover how being part of the ITA can elevate your business by introducing you to a vibrant local network and help contribute to a stronger, more connected Inverloch. After all, when you invest in local tourism, you’re investing in the heart of our community, supporting those who support you.
By joining the ITA, we can all work together to make sure more people are inspired to discover — and fall in love with — Inverloch
🎁 Bass Coast Council is seeking submissions for its 2025 Local Christmas Gift Guide — a great way to showcase your products and encourage locals to shop local.
Refinance locally and save! ITA members get up to $550 in fees waived this October with Community Bank Inverloch. 💚
President’s Report - The ITA celebrates a year of growth, connection and advocacy driving Inverloch forward as a thriving, welcoming coastal destination.
Stay ahead in business! Subscribe to the Business in Bass Coast newsletter for grants, events, and opportunities tailored to local businesses.
Inverloch’s own Frank Bugeja does it again — winning the Australian Masters Squash Championship two years running! What a legend! 🏆💪
Road closure notice asInverloch welcomes the Bass Coast Cycle Challenge .1,000 riders, community spirit, charity fundraising and a buzzing town vibe! 🚴♀️
Keep Inverloch’s Community Bank thriving by banking local to ensure profits are returned to fund projects, groups and events across town.
Celebrate Dad in style! Be featured in the Visit Inverloch Father’s Day Guide; submit your offers, photos and details by August 17.
We are seeking your feedback - What type of data and information is important to you and your business? Let us know so we can source and supply it to you.
Get planning now – Equinox Festival 26 dates are set! Satellite events YOU run will bring more visitors to Inverloch and your business.
🎥 Inverloch’s Best Bits
Discover how our new video campaign highlights the very best of Inverloch, inspiring more people to visit, explore and support local businesses.
Discover Andrew Harrison’s stunning photography and videography, capturing Inverloch’s beauty, events, and helping local businesses shine through powerful visual storytelling.
Join the Great Witch Hunt this October! Display a witch, attract new customers, and get your business on the map! 🧙♀️
President Glenn shares what’s been happening behind the scenes with the ITA; from exciting plans for 2025 to how we’re championing Inverloch and supporting our amazing local businesses.
Not seeing ITA updates? We get it; everyone connects differently. That’s why we share info across multiple platforms. Find out how to stay in the loop, your way.
Hosting an event is a great way to attract customers, create social chatter and boost business especially in the non peak season! The ITA is here to help bring your idea to life.
Just launched. The Visit Inverloch Web App is live—making it even easier for visitors to find your business. See how this game changing tool can boost visibility and engagement.
Inverloch businesses—have your say and stay informed! Don’t miss the Visit Victoria Listening Bit industry forum on August 20 10:30am-1:30pm Leongatha RSL. A valuable chance to connect, share and shape our tourism future.
New Financial Year, New Rules What Your Business Needs to Know 💼📈
The new financial year has arrived — and with it comes key changes to superannuation, wages, and energy rebates that every small business needs to be across.
Don’t get caught out. We’ve rounded up what’s changed (and what it means for you)
Behind the beachy calm of Inverloch is a powerhouse of financial know-how quietly helping small businesses take control of their numbers