Events (big or small) attract visitors
Why a Vibrant Event Calendar Matters for Inverloch
And how you can help make it happen!
Inverloch isn’t just a beautiful beachside town; it’s a year-round destination with incredible potential to draw visitors no matter the season. That’s why having a dynamic, active calendar of events is so important.
Events are more than just entertainment; they’re powerful tools for bringing people into town, encouraging overnight stays and showcasing the unique charm and creativity of our community. This is especially true in the quieter winter months, when an enticing event can be the extra reason someone chooses to plan a coastal getaway. The more diverse the events, the broader the reach and the more likely people will return for a new experience.
From wine-and-dine nights hosted by small businesses to major external events like the Jazz Festival or Running Festival, every event, big or small, contributes to the overall visitor experience. Markets, music, in store workshops, art exhibitions, book launches and cultural celebrations all add colour and vibrancy to Inverloch’s calendar and give people a reason to explore, linger and return.
At the Inverloch Tourism Association (ITA), we’re committed to building and supporting this vibrant event culture. We aim to source the funds and the volunteer army to deliver one major tourism event per year; currently the Inverloch Equinox Festival held in March and provide promotional support to as many other events as possible.
Our goal is to amplify the reach of local happenings and make it easy for visitors to find what’s on and with this in mind we dedicated resources to build the Visit Inverloch website’s event listing page. This page highlights events in and around Inverloch, listed in date order so visitors can easily scroll and plan their stay, whether they’re looking ahead or already in town for the weekend.
ITA supports events with:
🎯 Feature listings on the Visit Inverloch event calendar
📣 Promotion via our social channels and community networks
📝 Blog features on the Invy Insider
📧 Email newsletters sent to our growing audience
But we need your help!
If you're planning an event—no matter how big or small—let us know.
Submit your event using our easy online form link below, so we are aware of the event and have the information we need to help promote it.
You can also support Inverloch’s events by:
✔️ Putting up posters in your business
✔️ Spreading the word on social media
✔️ Sharing event news with your customers
Did you know?
You can list your events for FREE on a number of other high-traffic platforms to extend your reach and boost awareness:
📌 ATDW (Australian Tourism Data Warehouse)
Add your event to Australia’s national tourism listings. Once listed, it’s automatically shared on platforms like Visit Victoria and Australia.com.
👉 https://www.atdw.com.au
📌 Visit Bass Coast
Get your event seen by locals and visitors across the region.
👉 https://www.visitbasscoast.com.au/whats-on
📌 South Coast FM - for promoting Not For Profit Community events
Promote your event through one of the region’s most tuned-into community radio stations.
👉 https://www.southcoastfm.au