Discover the Story Behind Inverloch’s Best Bits

Written By Monique Wilson

The Inverloch Tourism Association (ITA) is thrilled to share the story behind our Inverloch Best Bits video campaign — a celebration of what makes our town truly special.

Earlier this year, the ITA was successful in securing a grant to create a series of short, engaging video clips that showcase some of the best bits of a visit to Inverloch:

  • Immersing yourself in nature

  • Walking along our stunning coastline

  • Spending quality time with friends and family

  • Enjoying the boutique shopping and café culture

  • Taking the time to rest, recharge, and simply breathe

These clips are all about inspiring people to want to visit Inverloch and to come back again and again. and our key call to action for the campaign is to drive visitors to the Visit Inverloch website. There, people can explore more of what Inverloch offers, read about your individual businesses, plan and book their coastal getaway, and map out the experiences that will make their visit unforgettable.

Inspired by Visit Victoria’s Every Bit Different

The Best Bits idea takes its cue from Visit Victoria’s Every Bit Different brand campaign, which recognises that it’s the collection of experiences in a destination that ultimately compels visitors to choose it — and to return. In Inverloch, those experiences are as diverse as they are memorable, and we wanted to capture that magic on film.

A Community Effort

This campaign has been made possible thanks to incredible community generosity. A large part of the cost has been covered by:

  • Volunteer talent appearing in the clips

  • Many hours of unpaid project management from ITA members

  • Videography and creative input from Sam at Yewa Films, a talented local filmmaker offering his services at a below-market rate as he builds his business

Their contribution means we’ve been able to produce professional, high-quality clips that truly reflect Inverloch’s charm.

Looking Ahead

So far, the campaign has been warmly received, and we’re hoping to secure further funding to:

  • Produce additional clips

  • Strategically place them where they’ll reach a broad visitor audience

  • Expand into still photography and print campaigns

  • Involve more ITA members in the storytelling process

  • Align even more closely with Visit Victoria’s Every Bit Different campaign

We welcome ideas, thoughts, and offers of support to help keep Inverloch Best Bits fresh, engaging, and far-reaching.

We hope you enjoy the clips we’ve released so far and that they inspire you to discover (or rediscover) the best bits of Inverloch for yourself.

Monique Wilson
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